Where are all the Oracle ECM Verticals?

I've been wondering for some time why there aren't more 3rd party vertical applications in the Oracle ECM ecosystem... Other ECM vendors have verticals... legal, health care, technical publications, yadda yadda yadda... but not as many for Oracle... especially from 3rd parties. I've helped three different organizations create hosted solutions that were vertical apps... but very few packaged apps that slap on top of ECM.

Why?

I had hoped that after writing my book on developing apps with Oracle Enterprise Content Management, that more folks would be making them. Even if you don't use the built-in UI framework, I had hoped that people would us its Service-Oriented Architecture to support some kind of industry-specific web application. I know of several Oracle partners who have industry-specific experience, and could make a killer app for those industries, but choose not to.

Why?

Maybe its because the folks who know the Oracle ECM APIs the best are small firms, and making a vertical is a bit risky. Also, as Ken Jorrison always reminds me people who buy enterprise software place a HUGE premium on support, so any such initiative would need a solid 24x7 support infrastructure. Couple that with the fact that Stellent talent is hard to find, and there's a lot of work out there... so the best short-term business decision would be to go after the consulting dollars...

Do you work for a company that sells a pre-packaged Stellent vertical application? If so, leave a comment here... I'd like to hear about them.