I Called It! Google Acquires "Social Search" Company Aardvark
February 12, 2010 - 3:49pm — bexMan... I was just blogging last week about how social search systems like Aardvark would completely change the dynamic of search engines... particularly for mobile users. I said that it was perhaps the best sales model for folks like Twitter and Facebook to challenge the dominance of Google.
Well, too late boys! Because it appears Google just acquired Aardvark. I anticipate Google will be using their standard ad-engine to target Aardvark users... and probably use it to make their mobile offerings more socially aware. This will continue to cement Google's place as the #1 search engine, and gives them a pretty cool foot in the door of actually taping into the useful aspects of your network of friends.
@Twitter: next time you should be faster! Maybe if I tweeted my advice in 140 characters instead of doing a well-thought-out blog post, they would have been able to beat Google to the punch.




Post new comment